August 2024

8 Must-have Social Media Marketing Tools for 2021

Marketing has become as an important aspect of any business and we have many applications and tools to automate and ease our effort.

The social media world is on a huge rise and have almost spread to every corner of the world. Thus you should have online presence in the best social media platforms.

We have to be prepared to tackle online marketing problems and we have listed down the 8 must-have social media marketing tools for 2021.

1. Canva
2. Buffer
3. Hootsuite
4. Buzzsumo
5. Bitly
6. Adespresso
7. IFTTT
8. Sumo

1. CANVA – Design Tool

We would say that Canva is one of the best and useful tool for your social media journey.

We, Duri Digital also prefer to use Canva for the design features it offers even in Free plan. Canva can be used to design Social media post, Posters, Flyers, Brochure designs, Business cards designs and many more.

They have a vast range of templates and design features. Only that the stock and graphic images are paid. But, overall this is one of the best and easy to use.

What it does:

• Logo Designs
• All Social media post designs
• YouTube channel designs
• Website designs
• Flyers & Brochures
• Presentations and many more.

To avail our Graphic Design services, Contact us.

2. BUFFER – Scheduling Tool

Buffer is like a social media assistant, which helps in managing multiple social media accounts.One can schedule post and engage with audience in Buffer.

Start with the free account option which allows single account and then look if it suits your needs. Then if needed, use the paid version of the application to ease your work.

What it does:

• Schedule and publish
• Engage with audience
• Measure analytics
• Start with 14-day free trial.

3. HOOTSUITE – Management Tool

Hootsuite is one of the best and most effective social media marketing and management tool.

It allows users to easily manage all their social media channels, schedule post and engage with campaigns. It also allows you to create a common chat space for your organization to keep track of your work activities. Try the 30 days trial version and if it suits your business go on to premium version.

What it does:

• Manage all social accounts
• Schedule and publish post
• 30-day trial before going premium.

4. BUZZSUMO – Research Tool

Buzzsumo is an research tool that helps you find new and engaging content ideas.

Content research is a must to gain organic growth and buzzsumo is the most powerful online tool for the task. you can get content ideas, popular content in other sites, competitor content ideas and more.

Another interesting part is that you can identify influencers and collaborate with then to create high performing and engaging content for your business.

It has both free trial and paid plans.

What it does:

• Find high performing content
• Give out content ideas
• Monitoring performance
• Collaborate with influencers.

5. BITLY – Link Shortener Tool

Bitly –  A Link management and shortener tool which is probably efficient one for bloggers.

It allows you to shorten your links so that it may be short and clickable when sharing.

Bitly is a free services and these links never expires.

What it does:

• Shorten URL
• Link management
• It is Free and never expires.

6. ADESPRESSO – Auto-Advertising Tool

Adespresso is the sister company of Hootsuite founded in 2011 as a tool to automate ads on social media platforms.

It can be used for Facebook ads, Instagram ads and also Google ads for a 14 day trial before using a paid plan. Have a look at the paid plan pricing.

Try the trial version for 14 days. You just have to signup, create an ad and set it run. If you love the service, go on to avail the paid plan.

What it does:

• Common platform to run all ads.
• Auto ads mode
• It has a 14 day trial period.

7. FACEBOOK PAGE & ADS MANAGER

Well, everyone knows that Facebook rules the digital advertising world.

Facebook ads manager allows you to manage your social media pages, schedule post and run advertisements. These ads are also connected to Instagram, WhatsApp, YouTube and other Google networks.

Facebook ads manager is accessible in both mobile and desktop.

Also read:

Why Facebook ads are very important for your Business?

8. SUMO – Email Capture Tool

Sumo is the #1 email capture tool for free of use.

All you have to do is to install the plugin on your WordPress (or) Shopify (or) Google Tag Manger and activate it.

It helps you get more subscribers and grow your email list which you can use for re-targeting your audience.

For your note, it also has a paid plan with more features.

Those were the Social media marketing tools that your should have for you business in 2021. Try these tools and grow your traffic and online business.

Google Hates Usage of These 5 SEO Techniques

Many are very curious to earn money online through blogging and to get their website in the top for better search results. But what they forget is that, Google hates few things that we do not in the correct way to boost our online visibility. What we miss is to read about the Google algorithm updates.

Here are 5 things that google hates to be done to your website:

1. Duplicate content

Fresh content is always welcomed by Google. If you happen to copy down the content from your competitors or similar website, then that would be a trouble for you.

Google hates duplicate content. If your website is new and is copied, google wont be wasting time for the same content! It looks for originality.To make your website improve for organic search, you should go for original content.

Do it and see your webpage growing! Tools to check duplicate content: Copyscape, Siteliner.

2. Keyword Stuffing

Would you read a article or feel it to be understanding & useful if the main keywords are repeated frequently?

No reader would be impressed by such article and the same goes for Google. Google algorithm is designed in a way to crawl keywords and give the best article for the readers when searched. But it also recognizes an article if its stuffed with a lot of keywords.

Use the keywords and its related meanings to fill in you article. By doing so, your site would prove to be fruitful to the readers.

3. Slow Websites

People are always in a hurry even though we are having good internet services in today’s world.

Just question yourself for this. Would you go after a website that takes too long to load? Its an obvious NO! And Google would not recommend such sites to its users and that would definitely affect your organic SEO results.

We recommend that a site should be least take 3-6 seconds for loading. Its your website is slow, obviously your organic traffic will be low, bounce rate will be high and its will affect SERP results.

Use tools like Google pagespeed, GTmetrix or Pingdom to test your website speed and improve them.

4. Paid Links/Buying Links

This is worst! SEO is best when done by organic methods. You are breaking the Google search engine algorithm rules and you could watch your site taken down by Google soon.

Paid links/Buying links are not the best ways to draw traffic and you should not follow that. Yes! Link building is hard but we suggest you to use Link building tools to learn and implement it.

5. Unusual Interlink Building

Interlinking is one of the most essential and powerful link building strategy in SEO but likewise it is harmful is done more than usual. You can use 2-4 interlinks normally.

Interlinking is a way to create a link within your webpage making users/readers to engage with the content more longer. But if you tend to use more interlinks than usual, it may affect the quality of content and the reading accessibility. This is make your site go down in organic search results!